Changing Attitudes
Emily Cronin notes in The Guardian on September 5, 2010, that
changes in consumer attitudes towards the types of garments purchased
can also be illustrated by the diminishing stigma against wearing real
fur. Vintage retail interviewee from Memoir was originally unsure about
buying vintage furs for retail; however, since stocking furs they have
The Rise of Vintage Fashion and the Vintage Consumer 243
realized the popularity and demand for them. They also comment on
a particular high street retailer buying real vintage furs from a vintage
warehouse to use as trims on their coats. This suggests a wider level of
acceptance as the main industry retailers also adopt its use. BVintage
Bazaar interviewee also reports selling six fur coats during that morning’s
trade at the Vintage Fair, Manchester. Vintage retailer interviewee
from Snooky Ookums notes the change in consumer attitudes stating
that consumers “buy fur as long as it is vintage, as it was produced in a
time when the use of fur for fashion was considered acceptable.”
Emily Cronin notes in The Guardian on September 5, 2010, that
changes in consumer attitudes towards the types of garments purchased
can also be illustrated by the diminishing stigma against wearing real
fur. Vintage retail interviewee from Memoir was originally unsure about
buying vintage furs for retail; however, since stocking furs they have
The Rise of Vintage Fashion and the Vintage Consumer 243
realized the popularity and demand for them. They also comment on
a particular high street retailer buying real vintage furs from a vintage
warehouse to use as trims on their coats. This suggests a wider level of
acceptance as the main industry retailers also adopt its use. BVintage
Bazaar interviewee also reports selling six fur coats during that morning’s
trade at the Vintage Fair, Manchester. Vintage retailer interviewee
from Snooky Ookums notes the change in consumer attitudes stating
that consumers “buy fur as long as it is vintage, as it was produced in a
time when the use of fur for fashion was considered acceptable.”