Return to postwar values

Return to postwar values

Return to postwar values With the effect of the recession on consumers’ finances, many have been seen to opt to down-trade or even shop at c...
Changing Attitudes

Changing Attitudes

Changing Attitudes Emily Cronin notes in The Guardian on September 5, 2010, that changes in consumer attitudes towards the types of garments...
The Rise of Vintage

The Rise of Vintage

The Rise of Vintage As John Walsh notes in an article for The Independent on August 28, 2010, for many vintage consumers, “vintage is about ...
Methodology

Methodology

Methodology The most significant factors leading to the increase in the popularity of vintage are determined through a literature review. Re...
1. Introduction

1. Introduction

1. Introduction The trend for vintage fashion may be considered a response to the negative publicity and effects of fast fashion. Fast fashi...
Primary Sources

Primary Sources

Primary Sources (1963): ‘Resale Shops are a Source of Good Buys’, New York Times , 30 July. (1973): ‘Rags to Riches (Really)’, Ti...
References

References

References Agins, Teri (2000): The End of Fashion: How Marketing Changed the Clothing Business Forever , New York: HarperCollins...
Acknowledgements

Acknowledgements

Acknowledgements I thank Jenny Lantz and Kristian Handberg for comments on earlier versions of this paper presented at aca...