Return to postwar values Return to postwar values With the effect of the recession on consumers’ finances, many have been seen to opt to down-trade or even shop at c...
Changing Attitudes Changing Attitudes Emily Cronin notes in The Guardian on September 5, 2010, that changes in consumer attitudes towards the types of garments...
The Rise of Vintage The Rise of Vintage As John Walsh notes in an article for The Independent on August 28, 2010, for many vintage consumers, “vintage is about ...
Methodology Methodology The most significant factors leading to the increase in the popularity of vintage are determined through a literature review. Re...
1. Introduction 1. Introduction The trend for vintage fashion may be considered a response to the negative publicity and effects of fast fashion. Fast fashi...
Primary Sources Primary Sources (1963): ‘Resale Shops are a Source of Good Buys’, New York Times , 30 July. (1973): ‘Rags to Riches (Really)’, Ti...
References References Agins, Teri (2000): The End of Fashion: How Marketing Changed the Clothing Business Forever , New York: HarperCollins...
Acknowledgements Acknowledgements I thank Jenny Lantz and Kristian Handberg for comments on earlier versions of this paper presented at aca...
Vintage Clothing’s Authenticity versus Mass Production Vintage Clothing’s Authenticity versus Mass Production In journalists’ 1980s quotations of what vintage cons umers want, the...
Garment Industry Changes 1960s – 1990s Garment Industry Changes 1960s – 1990s During the 1960s -1990s, the U.S. garment industry became increasingly corpora- tized, d...
Vintage as Authentic Alternative Market to Mass-Produced First Vintage as Authentic Alternative Market to Mass-Produced First - Cycle Market According to Gregson and Crewe (2003) new (or f...